About Setian

Tired of overpriced jewellery, lack of flexibility and dishonest practices, Setian is set to disrupt the landscape of the jewellery market for good.

Rooted deep in family history, and what almost seems like centuries in the making, Setian stems from love and passion for honouring traditions and preserving memories with beautiful things - creating heirlooms that last many lifetimes, transcend trends, keep its value and showcase exceptional craftsmanship.

Each piece is more than just a gorgeous jewel, it is a signifier of allure, class and status. It is more than what money can buy. It has a rich story that runs through the bloodline, with the founder’s path to creating Setian shining through.

White rose with green leaves on a black background.
Green leafy plant with small oval leaves on a dark background.
Pair of gold earrings with white pearls surrounded by pink and white gemstones against a black background.
Gold chain necklace with diamond accents on dark, colorful fabric background.
A sheet of paper with jewelry sketches including a bracelet and necklace, with a gold pen and a soldering tool resting on it.
Video Frame
Logo with the word "SELECTION" in stylized beige letters on a black background, with a decorative swoosh across the text.